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News Release


FOR IMMEDIATE RELEASE: Monday, October 1, 2007

New video promotes pedestrian safety

As part of its annual effort to promote pedestrian safety among school-age children, the City of Bellevue is bringing its message to video. Pedbee, the city's Pedbee is animated now.transportation safety mascot, has a starring role.

The three-minute animation, "Pedbee Safety Song," features the bee imparting rules for safely crossing streets in a song. The chorus tells children, and tells them again, "Stop, look and listen." A ball bouncing over the lyrics helps kids sing along. 

Each year, more than 50,000 children are injured in pedestrian accidents nationwide, and elementary school students are at greatest risk. Most of the accidents result from kids darting in front of cars.

The video and and an accompanying booklet – "Pedbee's Traffic Safety Activity Workbook" – released in time for "International Walk to School in the USA" day on Wednesday, Oct. 3, represent a major effort this year by Bellevue's Transportation Department to bring the message home about pedestrian safety.

The materials are designed for use at local elementary schools, but are downloadable and can be used at home too. Both the workbook and video are aimed for children ages five to 12.

Bellevue staff created the materials with partial funding from a grant from the Washington Traffic Safety Commission, which plans to offer the resources to elementary schools throughout the state.

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Contact Information

City Manager's Office
450 110th Ave. NE
P.O. Box 90012
Bellevue, WA 98009
Contact: David Grant, Public Information Officer
Phone: 425-452-4397
E-mail: dgrant@bellevuewa.gov


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